I actually thought the chap at Glade seemed very aware of what he was doing: while he had this whole carefree abandon schtick going on, he always seemed to be to be in complete control of what he was doing. The whole shrooms-on-pasta thing was probably just good marketing; similarly, he sometimes seemed to be bumbling around at random until you walked around with him for a bit and realized that it was actually quite well thought out.

Chap on erowid, though.. ..not so much.